Using QR codes successfully vol. 1
Here are five useful things to keep in mind, when working with QR codes on a daily basis.
- Set goals for your campaigns
- Be mobile friendly
- Provide an identity for your QR codes
- Learn from your previous scan statistics
- Think ahead
Set goals for your campaigns
Use your QR codes to reach your target audience. Plan and define where you want to place your QR codes and decide what landing page, you want for your QR code (URL).
The more you plan in advance, the more scans you are likely to get. Most importantly of all is giving your user an added value, when scanning your QR code.
Remember to be mobile friendly
Your customers will view your content from their mobile phones – so do remember to make your content mobile friendly. Create a mobile landing page that is compatible with all mobile devices.
Provide an identity for your QR codes
Create a visual identity for your QR codes, and your customers will easily identify your QR codes. For maximum exposure and effect, remember to convey a message with your QR code, such as “Scan the QR code and receive a discount”.
Learn from your previous scans
Publish numerous unique QR codes through different communication platforms such as newspapers, magazines, flyers, posters, web sites and let the QR codes link to the same landing page (URL). Afterwards you will be able to measure the effect of your campaign from the amount of scans from each media platform. You will gain valuable knowledge from this data and it will help you in planning your marketing budget.
You should only use dynamic QR codes in your QR campaigns. When doing so, you can create the QR code instantly, add it to your marketing material, and add the landing page (URL) the morning after. Using dynamic QR codes are an absolute must, when working with QR campaigns.