QR codes for the fashion industry

Fashion changes quickly, and the fashion industry is one of the industries that has the largest and most rapid turnover of product lines. This is why the fashion industry is one of the industries that can optimize and exploit the QR codes’ possibilities for communicating and marketing, quickly and efficiently and to great advantage.

QR codes and the fashion industry: the possibilities

There are a lot of ways for the fashion industry to use QR codes in communicating their brands and collections to buyers, journalists and consumers. Through QR codes, agents of the fashion industry can link to websites and landing pages, optimized for mobile devices, from where the respective target groups and organizations can access images, videos and receive detailed information directly on their smartphones, iPads etc. The cornerstone is serving up the messages optimized to and for the recipients – both out of respect for their time and to take advantage of the media they have at hand - and on the road with them.

Inspiration for the placement of QR codes

• Trade show stands
• Trade show catalogues and lists of participants
• Sales material
• Hangtags
• Catalogues and Look Books
• Outdoor posters
• Window displays
• Bags and packaging
• Gift cards
• Gift tags
• Gift wrapping
• Stationery
• Business cards

On smartphones you can display, for instance:

• Pictures from the collection
• Image shots/campaigns
• Look Book-pictures
• Contact the company
• Find nearest reseller
• Video of fashion show and catwalk
• Special offers, outlets and sales
• Coupons
• Facebook
• Shop solutions

The possibilities of QR codes are endless and only your imagination limits where you can place them – and what you can have them show! Place QR codes on your media and at the same time make effective the costs of your already planned sales and marketing materials.


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Author by Jesper Flindt - Google+ profile