QR codes for retail chains and stores
More and more of zumoQR’s retail clients ask us how best to utilize QR codes in conjunction with national and local marketing. This has led our zumoQR team to develop this page of ideas and inspiration. There are many ways to use QR codes, and if you are part of a retail chain or an independent store owner, there are plenty of ways to profoundly optimize and make effective your marketing costs using QR codes.
The smart thing about QR codes is their ability to link to websites and landing pages that are then shown on the smartphones of the customers. From here you communicate directly to and with your customers. In this way you are able to strengthen messages, maintain customers, attract new customers and create customer loyalty.
14 ideas and inspiration
Below you will find inspiration and ideas for how retail chains and stores can utilize QR codes.
Scan the QR code and ...
1. ...”Like” the store on Facebook
Increases the number of Facebook fans and the visibility of the store(s) via Facebook.
2. ... and win
The QR code can link to a competition/sweepstake page, optimized for mobile devices, from which you can gather and convert the participants to customer club members or newsletter recipients.
3. ... and receive offers
The QR code links to a landing page displaying current special offers.
4. ... receive an in-store redeemable coupon
The QR code links to a landing page showing a coupon. To redeem the coupon the customer must show the coupon in the store on their smartphone.
5. ... and receive a discount coupon
The QR code links to a landing page showing a discount coupon. To redeem the coupon the customer must show the coupon in the store on their smartphone.
6. ... and find your new job
The QR code links to a landing page showing the retail chain or store’s vacant positions.
7. ... and watch video
The QR code links to a page such as YouTube from which you can show video ads, product videos, job videos etc.
8. ... and join the customer club
The QR code links to a mobile-optimized landing page with a sign-up form.
- Increases the number of customer club members!
9. ... and sign up for the customer event
The QR code links to a mobile-optimized landing page where customers can sign up for one or more customer events.
10. ... and find nearest reseller
The QR code links to a page that lets the customer find the store closest to their current geographic location.
11. ... and visit our website
The QR code links to the retail chain’s official website. If the website is optimized for mobile use, the user-friendliness is increased as is the customer’s experience of the website and the likelihood of converting their experience to a successful one.
12. ... and visit our web shop
If the retailer has a web shop, the QR code can link to the storefront or to specific products, special offers etc.
13. ... and see our hours
The QR code links to a mobile-optimized page displaying the business hours, phone numbers, addresses etc. of the stores.
14. ... and rate the store
The QR code links to a page allowing customers to rate the stores. This gives you an indication of how the customers experience the stores.
Do you want to go further?
We hope the list above has inspired you and given you ideas for how you can use QR codes in your marketing.
As always, we are happy to provide further sparring. You are more than welcome to contact zumoQR by phone (7070 1800) or email at firstname.lastname@example.org