About QR codes
QR codes provide you with an efficient way of making your marketing interactive and involving. QR codes can be used in both physical and digital media and can bridge the gap between the two. QR codes makes it possible to move customers and consumers from printed ads, packaging etc. to online media and websites displayed directly on the customers’ and consumers’ smartphones.
What is a QR code?
QR codes are 2D barcodes that can be scanned with a smartphone, which has a scanning application installed. There are a lot of scanner applications available for free download in the App Store, Android Market etc. There are several types of 2D codes, two dimensional codes or barcodes, such as QR codes, Data Matrix and EZ codes, but they all work from the same principle. QR codes can be scanned by all types of smartphones and is the most widely spread and current code standard in Denmark.
What does QR stand for?
QR is for Quick Response which is exactly what you get, when you use the QR codes.
Simply by scanning the QR code, you can be sent to a website or landing page and receive the information, the sender has chosen to show from the website or landing page in question. This could be a page allowing you to book a table at a restaurant, purchase goods, see menus, see product specifications, company profile, offers, sales or price charts; participate in sweepstakes, watch video presentations and so on. There are no limits to what can be shown with or via QR codes – the possibilities are as plentiful as the ideas are!
Where does the QR code come from?
The QR code dates back to 1994 where it was developed by a Japanese company, Denso-Wave, who used the codes in the production of cars. By equipping the car’s individual components with a code the robots were able to rapidly recognize them, optimizing production as well as reducing the error margin.
Today, the QR code is particularly popular in Asia but is strongly gaining in other markets!
How will it work with a QR code?
QR codes can be printed on practically any merchandise, catalogues, stationery, business cards, packaging, menus, websites etc. By printing your QR code on your merchandise for instance, the customers and consumers that you distribute your merchandise to will be able to scan the QR code and then have your content, landing page or website etc. displayed on their smartphones.
Can you design your own QR codes?
You can choose your own colors, add a log or even design your own QR codes. But be careful – there are a lot of pitfalls to be aware of when you design your QR codes. ALWAYS test your QR codes before using them on expensive packaging, merchandise or printed
Can you measure the effect of the use of QR codes?
When using zumoQR to create your QR codes, you can see analytics detailing the number of scans of your QR codes and which countries and cities/areas, your QR codes have been scanned from. You can also see analytics for the mobile units that have scanned your QR codes and in this way measure the effect of your marketing efforts with QR codes.
Can you show regular websites from a QR code?
You can easily have a QR link to a regular website or web shop.
It is a good idea, however, to remember that a normal website is usually designed to be shown on a larger computer screen and not a small screen such as that of a mobile phone. Additionally, there are often many different bits of information for a visitor to respond to or navigate in when they visit a website, and this can increase the risk that the QR code will lose its Quick Response value.
QR code is trademarked by Denso Wave, inc.